The modern practice of embalming started in the U.S. during the Civil War, and Brian Yeazel’s family got into the embalming fluid business a few decades later. Frigid Fluid, the company his great great uncle founded in 1892, is also the inventor of the automatic casket lowering device. Brian, who took over in 2013, has discovered that even a business based on life’s only certainty—death—isn’t nearly as steady and predictable as it may seem to outsiders.
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