Bootstrapped and Proud

As an urban metropolis east of the Mississippi River, Chicago might seem like an unlikely home for a purveyor of cowboy hats, boots and shirts. Yet Alcala’s Western Wear has flourished in the Windy City for over four decades, building a massive selection and a knack for customer service. For the Alcala family, now in its second generation of ownership, western wear has proved to be much more than a fashion fad.

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